artifact identity

For this project, I was asked to create a new identity for The Shop at The Arts Center, which is a holiday shop located within The Arts Center in Troy, NY. Along with the new visual identity, the client also requested that The Shop be renamed.

The new name: Artifact. Artifact connects the community of the Capital Region with artifacts handcrafted by local artisans. Artifact allows you to support the community while finding the perfect holiday gift!

The Artifact logo is made up of two components: the icon and the wordmark. The wordmark is set in Trend Sans and states the name: Artifact. The wordmark appears in Artifact Blue. The icon is made up of four sets of overlapping circles; one set of circles in each of the brand colors. The Artifact icon brings together the community of the Capital Region, local artisans, and handcrafted artifacts. 

The application of the logo as part of the larger identity can be seen in as a magazine ad, a billboard, letterhead, an envelope, and a business card.